CUSTOMERS SAY: KNOW ME, TALK TO ME

A recent study has shown that most people are more likely to reply to offers if they are specific to their hobbies and interests, and if they are sent through the channel the customer finds comfortable. Well, this just proves what AudienceOne has been saying all this while!

Even before media channels like radio, television and newspapers were used, shop owners and customers were able to make a relationship, but somehow this connection got lost along the way. It isn’t that business owners completely forgot about the value to individual customers but that they had no way of keeping up on such a large scale and appeal to each and everyone.

But thankfully now, with the addition of cross media marketing, the technology to cater to each and every customer on a personal level exists. AudienceOne is one such leading company which can provide your business with personalized cross media and variable data printing softwares. Digital printing, email, Internet, mobile, social media, data mining, analytics, etc. are all easily available.

Customers too are warming up to the idea of getting customized offers and are now demanding business owners to target them individually, instead of sending them generic material that they consider ‘junk mail’.

For instance, take Target as an example. This store has made an individual profile for shoppers based on data taken from purchases and online and email interactions of over 2 billion of their customers. They then designed and circulated personalized emails featuring discounts and products that would appeal to each customer based on their previous purchases. The result: double the response rates, a 50% increase from previous static email and a 30% savings in operation costs.

So, avoid a one-size-fits-all approach and instead present your customers with the much needed individual attention they want and deserve!

AUTOMATE YOUR WAY TO PROFIT/ USE AUTOMATION FOR EFFECTIVE

Take for instance, making use of email auto-responders and templates to reply to common customer questions or for managing customer orders.  AudienceOne’s Customer Relationship Management (CRM) and invoice processing softwares can help you automate this task and free up some of your time.

You can also easily automate vital technical tasks like virus scans and data backups. By doing this you achieve double benefits – you guard your business from data loss and save time and effort.

Marketing is another area that can be automated. By outsourcing your email and social media marketing campaigns to AudienceOne you can schedule your posts to numerous social media platforms at once and reach a larger audience via the email campaigns.

So, here’s the truth about automation. It’s a very useful and a great tool when used sensibly. Start slow and make sure to keep tabs on how your customers respond to it. The person-to-person experience for great customer care cannot be replaced so you need to strike a balance between the two strategies. Don’t sabotage hard-earned relationships with your customers to make way for efficiency.