Take for instance, making use of email auto-responders and templates

Take for instance, making use of email auto-responders and templates to reply to common customer questions or for managing customer orders.  AudienceOne’s Customer Relationship Management (CRM) and invoice processing softwares can help you automate this task and free up some of your time.

You can also easily automate vital technical tasks like virus scans and data backups. By doing this you achieve double benefits – you guard your business from data loss and save time and effort.

Marketing is another area that can be automated. By outsourcing your email and social media marketing campaigns to AudienceOne you can schedule your posts to numerous social media platforms at once and reach a larger audience via the email campaigns.

So, here’s the truth about automation. It’s a very useful and a great tool when used sensibly. Start slow and make sure to keep tabs on how your customers respond to it. The person-to-person experience for great customer care cannot be replaced so you need to strike a balance between the two strategies. Don’t sabotage hard-earned relationships with your customers to make way for efficiency.

Most search engines show only around 65 characters in the URL portion

·        Don’t make it long – 

Most search engines show only around 65 characters in the URL portion and some of these characters will also be used by your website’s domain name (e.g. http://www.audienceone.com....), thus leaving you with very few characters to work.  

·        Make use slashes to divide concepts and phrases –

Mostly, each level in your URL has its own separate page that people viewing your website can check out. So for instance, if you are advertising an offer about campaign analytics through social media in 2013, your URL for that landing page could be:

    /campaign-analytics/social-media/2013-predictions/

and you could also make a page on campaign analytics through social media at:

    / campaign-analytics /social-media/

and a more general page on campaign analytics at:

    / campaign-analytics /

so that things are put in order. Another important thing to keep in mind is order. Make sure your landing pages and the rest of your content on the website are organized properly so that both search engines and humans can find what they’re looking for easily and at the right level of depth.

·        Place the more important keywords closer to the left –

Keywords that appear first in a URL are given more importance than those that are placed later. This concept is same as the one about nesting concepts in your URL. So, if someone is looking for content on “campaign analytics” you need to make sure they locate your /campaign-analytics/ page and not essentially one of the other, more specific ones.

So the question here is, how can marketers effectively coordinate

So the question here is, how can marketers effectively coordinate conversations and interactions, while also handling both time and media? It is definitely not a simple task and most companies are struggling with this “cross media” challenge.

One important hint is that, what is needed is an integrated solution for one-to-one publishing in order to attain a successful cross-media strategy.  The biggest challenge in cross-media marketing publishing is to be able to converse with customers across the range of print and digital media channels using messages that are appropriate for the individual receiver, in terms of content, presentation, time and channel.

For this purpose, only an integrated system would be able to provide the complete tracking, analysis and feedback capabilities needed for an improved interaction with targeted content. That said, no marketer should settle for anything lesser that personalized communication with their customers.

HOW WILL THE SOCIAL WEB MONETIZE VISUAL CONTENT?

HOW WILL THE SOCIAL WEB MONETIZE VISUAL CONTENT?

The internet has primarily been monetized by just text based advertisements, so much so that there is an entire industry developed around keyword optimization. Text or content is what drives SEO, Google and Facebook ads. In fact, words drive the economy of the web!

If visual content becomes the new means of marketing software, what will happen to the entire notion of indexing words to search for relevant content and advertisements?

As we make our way towards a more photo-centric content universe, the technology that monetizes the internet needs to keep be updated as well. In the latest Facebook News Feed, the best ads will not look like the old and traditional ads but will look like your friend’s photos. But it will also be your friends photo that will willingly celebrate their favorite brands and that is what will become most valuable to the advertisers.

But regrettably for marketers, their consumer content is hardly ever tagged with brand names unless it's for a contest or a campaign that is offering prizes, discounts or other incentives. People mostly always tag the names of people and places they know, not products.

PHOTO MONETIZATION: A THEORY

The need of the hour is image intelligence; some sort of a way to methodically search and detect the presence of brand logos and products inside many of the millions of pictures uploaded on the internet each week. Facebook alone has 300 million photos uploaded on it daily!

If an advanced computer vision technology is applied to these photos, it could extract the relevant meta data and turn your friends photos into "buyable" advertisements. When you click on the picture, you will be presented with targeted sales offers.

Meet Challenges Head On With Cross Media Marketing

As the competitive market place drives an establishment to devise surefire marketing strategies, organizations leave nothing to chance while building marketing campaigns that can produce fruitful results. But, introducing programs that promise great results remain a brain teaser for organizations that fail to consider features that impact the program.

Cross media marketing campaign is an effective weapon in the arsenal of a company that is keen to engage customers' attention. With this campaign, establishments can get closer to the target audience by developing alluring content that attracts attention of customers. For a company that wants to override challenges that come in the way of marketing measures, cross media marketing seems to be the perfect fit to meet and override such challenges.

Inadequate Resources
While the focal attention of a company falls on marketing strategies that promise good results, making diligent use of resources to conduct the campaign is another feature that deserves the organization's attention. With inadequate resources to support the marketing campaign, an establishment is not in the best of positions to gain mileage out of the campaign. Marketing campaigns that make good use of cross media communication are campaigns built to overcome this challenge where inadequate resources can produce a negative impact on the campaign.

Smaller Marketing Budgets
Another feature that can produce a telling effect on the marketing campaigns rolled out by a company is the marketing budget of the company. With smaller marketing budgets, companies are not well placed to create maximum impact amid the target audience, which also doesn't augur well to enhance the brand appeal. This campaign built on cross media communication allows the company to override the challenge that takes the form of smaller marketing budgets.

Use QR codes in an interesting way in your campaign

1.     Let your customers pay you easily – Many nonprofit organizations have to send out letters for donations and support, but lose out on customers due to the tedious procedure. You first have to fill out the form, write a check, find an envelope and stamp and then post it! Instead if these organizations just send a QR code with their letter, with personalized information about their customer, the customer would just have to pay and this way the organization will gain more support.

2.     Give your customers something to remember you by – The take out menus sent by most restaurants are photocopies or poorly printed paper pamphlets that are easily lost and create a bad impression. If restaurateurs were to use a QR Code outside their establishment, customers could just scan them and download a PDF copy of the menu and always have it in their smartphones, making it easy for them to order from anywhere.

Use QR codes in an interesting way in your campaign and make sure you use the information you have about your customers to give them a personalized experience!