So the question here is, how can marketers effectively coordinate

So the question here is, how can marketers effectively coordinate conversations and interactions, while also handling both time and media? It is definitely not a simple task and most companies are struggling with this “cross media” challenge.

One important hint is that, what is needed is an integrated solution for one-to-one publishing in order to attain a successful cross-media strategy.  The biggest challenge in cross-media marketing publishing is to be able to converse with customers across the range of print and digital media channels using messages that are appropriate for the individual receiver, in terms of content, presentation, time and channel.

For this purpose, only an integrated system would be able to provide the complete tracking, analysis and feedback capabilities needed for an improved interaction with targeted content. That said, no marketer should settle for anything lesser that personalized communication with their customers.